Others spend a million dollars a month on whatever stupid idea a team of Account Managers in $6000 suits/outfits with $500 haircuts pitch to them. And then congratulate themselves when the Analytics Department produces graphs of whatever meaningless metrics they can find or make up that go "up and to the right" for each month. And the Regional Ad Buyer and the Digital Agency will convince themselves that attributing every single sale to that advertising spend is valid and acceptable accounting practice, when most of the client's product practically sells itself. And they'll do this for a decade or more, until Global Head Office notice, then they'll pull the plug with 3 or 4 months outstanding unpaid, leading to ~100 people getting laid off with zero notice and tens of thousands of dollars of unpaid monthly salary and entitlements.
At least, that's how it happened last time I got burnt by it...
Others spend a million dollars a month on whatever stupid idea a team of Account Managers in $6000 suits/outfits with $500 haircuts pitch to them. And then congratulate themselves when the Analytics Department produces graphs of whatever meaningless metrics they can find or make up that go "up and to the right" for each month. And the Regional Ad Buyer and the Digital Agency will convince themselves that attributing every single sale to that advertising spend is valid and acceptable accounting practice, when most of the client's product practically sells itself. And they'll do this for a decade or more, until Global Head Office notice, then they'll pull the plug with 3 or 4 months outstanding unpaid, leading to ~100 people getting laid off with zero notice and tens of thousands of dollars of unpaid monthly salary and entitlements.
At least, that's how it happened last time I got burnt by it...