I suspect that Bogost would agree that nearly every 'great' game he's identified creates a very strong intrinsic motivation in its players - or at least a majority of them. And that the challenge of creating a great game is figuring out how to get people to be intrinsically motivated to play your game.

There's no book or program that tells you how to create an intrinsically motivated game; it's about experience, trial and error and mastery of game development.

But there is a book that tells you how to create extrinsically motivated task; that's the gamification industry. Hence he calls it 'bullshit' and hates it as the 'real' gamification of things would be redesigning processes/learning/work/etc. for intrinsic motivation rather than just giving people badges for swabbing the floor without customers complaining (and redesigning the world is much, much harder).