So they get paid once for every affiliate they refer. Seems like a site someone will visit once or twice in their lifetime.. and not a "sticky" site like Reddit. What are they going to do if Google penalizes their site (even by mistake) for something incredibly dumb, and they lose all their traffic, and all their income because it's not recurring revenue?
Seems like a site someone will visit once or twice in their lifetime
If you're smart, you'll visit every six months and see whether someone else is cheaper. At the very least you should visit every time you get a new car.
If they're smart they'll send you a reminder email every six months to get you to try again every time your insurance is up for renewal. Heck, they could recalculate everything for you (based on the new set of assumptions) and email you a set of quotes -- that's one semi-spammy email I wouldn't mind getting at all.
However, I can't get the site to work. Maybe it's getting hammered, maybe it doesn't work yet, maybe there's something iffy about my input (I did put in a fake licence number because I was too lazy to find my real one). All I'm getting is a bunch of "N/A"s. Never mind, I renewed my car insurance last month anyway, so they've got four months to fix it.
If they're smart they'll send you a reminder email every six months [...]
Eventually that would just drive down the affiliate fees. The reason that they're (presumably) high is that they've factored in the lifetime value of a customer. If you systematically lower that, then the referral fees will follow.
Still, lifetime value, really? I admit that I've been letting my car insurance roll over from year to year because I'm too lazy to go looking for new quotes (though this site, once it's working, will significantly lower that barrier) but next time I get a new car I'll certainly shop around to see who'll give me a good rate.
