Exactly. Intuit gets a list of and intro to all of mailchimp's customers.
Which alone is probably worth a substantial amount of the purchase price in advertising / sales time equivalency.
Intuit is also pivoting themselves to being a data aggregator, who sells products powered by that (see: Mint purchase). And they seem to realize that whoever owns the collection point wins (see: Google). Consequently, mailchimp gets them a durable product and data coverage of a difficult to target and lucrative market (SMB).
Which alone is probably worth a substantial amount of the purchase price in advertising / sales time equivalency.
Intuit is also pivoting themselves to being a data aggregator, who sells products powered by that (see: Mint purchase). And they seem to realize that whoever owns the collection point wins (see: Google). Consequently, mailchimp gets them a durable product and data coverage of a difficult to target and lucrative market (SMB).