Just another example of Google trying to improve the world.
I would personally be a bit worried about the level of control this would mean giving up. But I just like to tinker. I know plenty of people for whom this is perfect.
Seems hard to believe their motivation for seeing a ton of consumer web traffic on third party sites is to improve the world. I mean, obviously google analytics isn't some altruistic attempt to help people track their web usage better.
I would personally be a bit worried about the level of control this would mean giving up. But I just like to tinker. I know plenty of people for whom this is perfect.