The part in here about the FAQ really burns, now more than ever. Language used regarding renter protection should be as forthright and above-board as that used in payment checkout. Just the facts.
I'm all about startups having a sense of humor and personality. I think that their mistake is not following their answer up with something like this:
"But seriously, you rent at your own risk. Make sure to lockup or move all valuables to a friends place. If there are any problems, contact us 24 hours a day at XXX-XXX-XXXX"
I agree with you, its perfectly OK to set a tone and personality for the site – but that information to me is critically important to users of Airbnb and why to this day I haven't used Airbnb. It never seemed clear what would happen in this event and now we know. You are on the hook.
FYI In her blog post, EJ points out that Airbnb also lacks a 24 hour customer support phone number.
I think certain parts of FAQs can breathe a bit more and inject humor. Others can't. Payments, renter sec., etc are sacred ground. Funny is a disarming quality; you want these sections to reiterate strength, confidence and professionalism.