There's some other words that may also apply:

"Integrity," "Loyalty," "Honor," "Reliability," "Trustworthiness," "Empathy," "Honesty," I could go on...

You are correct. People sneer at these anachronistic qualities. I've looked up many noses.

But it's what worked for me. I'm fairly happy how things turned out for me.

What was it Hunter Thompson said?

"I hate to advocate drugs, alcohol, violence, or insanity to anyone, but they've always worked for me."