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The fines are obviously not intended to bankrupt them. Amazon had $7.8 billions in profit this quarter, 10% of that should hurt badly enough to course correct, shouldn't it?


It's worse than that. Almost all of Amazon's profit comes from AWS and its US business, but this fine is entirely a cost due to its retail business in the EU.

The operating income of Amazon's international retail business in 2020 was just $700m, it makes their entire European business last year overall unprofitable.


> It's worse than that [...] it makes their entire European business last year overall unprofitable

How's that a bad thing under the assumption that they behaved in an illegal way? Fines are supposed to hurt, and this fine won't bankrupt Amazon.


I believe they meant the fines were worse for Amazon than their parent made it sound, not that the fines itself were a bad thing.


Ever heard of transfer pricing?

[Edit] I think I was rightly downvoted for being snarky. I'll try to remember not to snark.




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