This reminds me of how the developer of MINIX, Andrew S. Tanenbaum, found that Intel put his operating system on millions of machines only after reading about it in the media: "I guess that makes MINIX the most widely used computer operating system in the world, even more than Windows, Linux, or MacOS. And I didn't even know until I read a press report about it."

https://www.cs.vu.nl/~ast/intel/