I’m providing the numbers below for context, but cable news has a lot less daily active users than Twitter or Facebook. In my view, though, the daily news watchers are much more entrenched in their views, less likely to change, and believe strongly that the rest of the country watches the news like they do. I’ve had family members on both sides of the isle be extremely passionate and get physically worked up that the world was ending because they relied on cable news as their source of truth. The Fox follower was miserable when Obama was in office and the MSNBC follower was miserable more often than not when Trump was in office.

“Over the first full week of 2021 (Jan. 4 through Jan. 10), CNN ranked first among cable networks (roughly 2.8 million viewers per day; 4.2 million in primetime) followed by MSNBC (2.3 million per day ;3.8 million in primetime) and Fox News in third (1.7 million per day; 3.2 million in primetime).”[1]

[1] https://www.forbes.com/sites/tommybeer/2021/01/16/fox-news-v...