The GDPR already forbids consent prompts that are unclear, misleading or designed to annoy the user into submission. A compliant prompt should make it as easy to agree as it is to refuse.
The problem is that the ICO is absolutely incompetent at enforcing it (I found it very funny that the article claims businesses are afraid to use data while in reality not only do they appear to use it just fine and even a bit too much for my liking, but our regulator has only ever handed out 4 fines, all for data breaches and not other abusive usage of data).
The problem is that the ICO is absolutely incompetent at enforcing it (I found it very funny that the article claims businesses are afraid to use data while in reality not only do they appear to use it just fine and even a bit too much for my liking, but our regulator has only ever handed out 4 fines, all for data breaches and not other abusive usage of data).