What does Google's monopoly have to do with the privacy implications of the method they're now favouring?
Either it's a more privacy-preserving method than current techniques and technologies or it's not, irrespective of the competitive landscape of the ad tech industry.
I think it's objectively the case that this is certainly better than assigning unique identifiers to every user and tracking those IDs + associated segmentation in third party databases that are ripe for abuse.
Is it perfect? No. But I didn't realize we were just gonna go full nirvana fallacy, here. If that's your bar, nothing short of eliminating targeted advertising entirely will satisfy you, in which case, frankly, you're being unrealistic.
Either it's a more privacy-preserving method than current techniques and technologies or it's not, irrespective of the competitive landscape of the ad tech industry.
I think it's objectively the case that this is certainly better than assigning unique identifiers to every user and tracking those IDs + associated segmentation in third party databases that are ripe for abuse.
Is it perfect? No. But I didn't realize we were just gonna go full nirvana fallacy, here. If that's your bar, nothing short of eliminating targeted advertising entirely will satisfy you, in which case, frankly, you're being unrealistic.