> With the announcement of federated learning of cohorts [0], it allows Google to use their massive amount of information they have on you already, as well as their dominance in AI to cut out the easy way of tracking people, and make it harder for anyone else to personalize ads.
yes, yes yes yes. This proposal is that:
* the web have no individual tracking
* the browser, instead uploads our every activity across all sites into the cloud
* the cloud/browser-operators (google, firefox, microsoft, opera, brave) take these troves of big data & apply machine learning to generate cohorts
* the browser then places us into these cohorts
this would, as parent post suggested, absolutely "cement google as the best ad tracking company". it also makes it radically harder to create a new browser. Brave would have to become not just browsing software you run on your computer, but a cloud-service, gathering reams of data like Google, generating cohorts out new big data systems. how is Lynx/elinks supposed to become compliant with this new proposal? how is anyone other than the already existing giants of the world supposed to do this?
bold bold bold plan organize & own all the worlds data here. privacy on the web, but none in the web browser: brave new world Google. you madmen.
In floc no personal data or web history is uploaded to the cloud. This is the essence of "federated learning" - your browser does the big ml computation, then just uploads the result.
Personal information will attempted to be scrubbed, but it very much is an upload of one's detailed web history to the cloud. Google alleges they wont know it's my tracks, but these federated learning systems are all powered by endless reams of data gathered from us.
That the decision of which cohort we are in can be done locally does not change the fact that that data has to come from somewhere, is gathered, en-mass, via huge bulk collections, of very specific, detailed data. It is only weasel words that it is called "not personal data"; our individuality is being harvested, tracked, modelled via these systems. That the information is free of personal identifiers does not make me feel much better about this all.
And it is something few other enterprises will ever have the capability to repeat or compete with. It mandates the web browser be powered by clouds & big data.
yes, yes yes yes. This proposal is that:
* the web have no individual tracking
* the browser, instead uploads our every activity across all sites into the cloud
* the cloud/browser-operators (google, firefox, microsoft, opera, brave) take these troves of big data & apply machine learning to generate cohorts
* the browser then places us into these cohorts
this would, as parent post suggested, absolutely "cement google as the best ad tracking company". it also makes it radically harder to create a new browser. Brave would have to become not just browsing software you run on your computer, but a cloud-service, gathering reams of data like Google, generating cohorts out new big data systems. how is Lynx/elinks supposed to become compliant with this new proposal? how is anyone other than the already existing giants of the world supposed to do this?
bold bold bold plan organize & own all the worlds data here. privacy on the web, but none in the web browser: brave new world Google. you madmen.