It's unfathomable that this has become such a complex ordeal, except insofar as that confusion has been a source of profitability for advertisers.
The first principles are exceedingly simple:
What I want: for small, insurgent, creative businesses who want to specifically get my attention to be able to do that through inexpensive, surgical messaging rather than mass advertising.
What I don't want: for middlemen (or anyone) to facilitate this using information I didn't intend to make public and can't verifiably stop my browser (and other tech) from shedding.
The first principles are exceedingly simple:
What I want: for small, insurgent, creative businesses who want to specifically get my attention to be able to do that through inexpensive, surgical messaging rather than mass advertising.
What I don't want: for middlemen (or anyone) to facilitate this using information I didn't intend to make public and can't verifiably stop my browser (and other tech) from shedding.