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Look again. ~~These trackers are not for advertising~~

Edit: I'm actually not sure about all of them.



Are you a lawyer? Just kidding. But I ask because you are technically completely correct and have just secured an acquittal for LastPass on a pure technicality ;-))

Mixpanel and Segment are not ad trackers, they're used for profiling and habit-tracking and essentially to get into people's brains (understand their decision making, interactions etc.). It's not advertising, it's much worse. They're also so-called "first-party customer data collection tools". The raw gold nuggets that get sold on. You could call it "people-data trafficking".

Then they have four (4) Google trackers in it. Again, yes, technically not for advertising. But how we can call anything with the name "Google" in it "not advertising", well come on, seriously, I know we all like to delude ourselves sometimes (I sure know I do) but that might be a bit of a stretch ;-)

A single one of these trackers might be legitimate in a software such as this (privacy-centric, a highly sensitive service that's supposed you keep all your secrets or at least manage access to them), in that it tracks UI issues, errors, crashes etc. and helps developers to quickly improve the product and create a better UX. But the rest is heavy data mining equipment. They're not the ones who'll do the advertising but you WILL be advertised to with the data collected here, make no mistake.


AppsFlyer, Google Analytics, Segment are in there.




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