I was buying this article until I read the line about Apple dropping everything that constitutes why Apple is "Apple." Pixel-perfect design and a professional ethic are exactly why Apple is recognized as one of the most prolific companies (and brands) in the world. If I want to see loose, ragged, amateur content, I know where to go. There's nothing wrong with sterility if it's done properly and given purpose. In this case, to promote a more professional existence (not a bad thing).