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> that's certainly not how the pdf on the ico site says. (http://www.ico.gov.uk/~/media/documents/library/Privacy_and_...)

That document has this:

"The new rule is intended to add to the level of protection afforded to the privacy of internet users. It follows therefore that the more intrusive your use of cookies is, the more priority you will need to give to considering changing how you use it."

> It doesn't talk about third parties at all. This discussion isn't even about how it affects ad networks.

The document you reference also contains this:

"However, some uses of cookies can involve creating detailed profiles of an individual’s browsing activity. If you are doing this, or allowing it to happen, on your website or across a range of sites, it is clear that you are doing something that could be quite intrusive – the more privacy intrusive your activity, the more priority you will need to give to getting meaningful consent."

it even goes on to offer:

"It might be useful to think of this in terms of a sliding scale, with privacy neutral cookies at one end of the scale and more intrusive uses of the technology at the other. You can then focus your efforts on achieving compliance appropriately providing more information and offering more detailed choices at the intrusive end of the scale."



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