>We have seen that this trademark issue drives confusion with users thinking Amazon Elasticsearch Service is actually a service provided jointly with Elastic, with our blessing and collaboration. This is just not true. NOT OK.
I do not understand why they're not suing Amazon for a trademark violation. Imagine if they called themselves Elastic Amazon Search... Amazon would send them a cease and desist within a week.
Also, if you don't protect your trademarks, you will lose them! They're playing with fire here by not taking action. [1]
Anyway, send them a cease & desist for misusing your trademarks, Elastic!
I do not understand why they're not suing Amazon for a trademark violation. Imagine if they called themselves Elastic Amazon Search... Amazon would send them a cease and desist within a week.
Also, if you don't protect your trademarks, you will lose them! They're playing with fire here by not taking action. [1]
Anyway, send them a cease & desist for misusing your trademarks, Elastic!
[1] https://www.forbes.com/sites/oliverherzfeld/2013/02/28/failu...