My.mp3.com lost. That’s the legal situation. If you want to let people access their music in the cloud without them having to upload it you will have to come to some agreement with the labels. There is no way around it.
Google and Amazon are bigger and could afford a fight. And I hope they do.
To me the fact that Apple will have deals with the music labels and will probably only allow you to play music you bought from them - that's no surprise at all.
> Google and Amazon are bigger and could afford a fight.
A fight they have no guarantee they can win still. The jurisprudence is against them, although Amazon definitely seems to think they can be successful.
And while they're fighting Apple are establishing themselves as the number one player.
This isn't about what's right, it's about what will work.
I'm not sure Amazon (or Google) really think they can be successful but I'm not sure that's the point. I think they're just manoeuvring - potentially trying to show the record companies that there is demand, that there is money to be made and to encourage them into a mutually agreeable licensing deal.
This is Sony and Universal Music we're talking about not some two bit patent troll with no balls. They've got pretty good lawyers, deep pockets and believe (rightly or wrongly) that they're fighting for their survival.
Spending more and more on lawyers is likely to really only benefit the lawyers.