> I'm not honestly convinced the fallout from a company being breached is that high
The market clearly doesn't care, and so neither do executives. What needs to happen is a household company gets exploited/hacked/pwned/whatever so hard that their entire business collapses, maybe not entirely but significantly. Then the market will price these breaches very differently.
The market clearly doesn't care, and so neither do executives. What needs to happen is a household company gets exploited/hacked/pwned/whatever so hard that their entire business collapses, maybe not entirely but significantly. Then the market will price these breaches very differently.