Maybe, but the yelp competitors seem dirty too. There's a pizza shop down the street from me that seems to have three or four websites masquerading as them, each with different phone numbers.

Yelp executives being sent to prison would, I hope, sent a strong message to the others.

A local pizza chain has one telephone number which they advertise as a catchy jingle. Even after 15+ years of never eating there, it's one of maybe four phone numbers that I can recite from memory.