> People buy a product because they are forced to buy it
That's the best situation to be in, but people certainly often buy stuff just because they think it will benefit them in some way.
It's worthwhile to think about the sheer marketability of a product beyond its strict usefulness. Some things are easier to sell regardless of the actual functionality.
That's the best situation to be in, but people certainly often buy stuff just because they think it will benefit them in some way.
It's worthwhile to think about the sheer marketability of a product beyond its strict usefulness. Some things are easier to sell regardless of the actual functionality.