Really? I'd say it's the exact opposite between Facebook and Google. Google gets the majority of their ad revenue from search and search ads for me at least are always based on exactly what you are searching for. The other data is only useful seems to only be used for their ads on other peoples websites but that's only like 15% of their revenue. Facebook on the other hand advertises essentially based on your browser history and not on the content around it so they'd get hosed on stricter privacy laws.
Apple can survive, and in fact thrives in an environment where privacy takes paramount importance.
Google cannot. Even FB may swim through, as it is driven by user actions. People post on it, share articles, chat on it, etc.
Google has a big moat now, and that moat will vanish if people start getting serious about privacy.