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You're trivializing search. DDG only works because for the hard stuff it's grandfathered into an old Bing API. DDG is small and scrappy but it's built on the shoulders of a giant investing billions of dollars.


Nonetheless, they have customers because a need (for privacy) hasn't been met by others. They're also probably making microsoft money.

(I just wonder if microsoft has some sort of method of identifying or matching queries with actual people)




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