Amazon basic is never quality just cheap and not complete crap that will break immediately, especially not within the return window. It's only viable because there are currently so many counterfeit goods and downright awful products on Amazon in any category where the item is less than 100 bucks and especially under fifty. If I buy an Amazon basic usb cord I know it will transfer at the rate it says, unlike dozens of other cords on their site, but I still expect it to fray or break in some other way I wouldn't expect from paying a couple dollars more for anker.

Kirkland usually is not a top of a brand category, except when they are putting out marketing to let you know how good their vodka is, but they are never competing at the bottom either.