I co-setup the SAIC VR Lab about 25 years ago, and I literally spent months buying gear, setting it up, and integrating the good stuff into our lab. We engineered full on motion platforms, haptics feedback, and used SGI Reality Engines.
But yes, I do like the easy experience of using the Quest. I expect Apple’s gear to be similarly easy to enjoy.
I've similarly seen much more usage of the Quest from non-technical people as it's much less intimidating to get going.