I didn't meant TSLA as a part of premium brands. Rather that TSLA using those large touch screens in their Model S, I think, to a large part drove premium brands into buying into touch screens as a trend.

BTW installing a large touch-screen under the premise of soon-to-be fully self-driving vehicles in 2013's Model S has to be a loooong waiting for "making it easier" ;-)

But I guess the car-makers touch screen folly might be even more attributable to the impact the iPhone made at that time.