Ok. I'll volunteer what I hope is constructive criticism.
- As others have mentioned, the title is misleading/bad.
- There's very little tying back what's being expressed to specific actions that Hipmunk has done. For instance the sections "Be Disruptive, But Respectful" and "Call Out Your Competitor" would have been better if they had actually pointed to or quoted from something issued by Hipmunk that was respectful or called out a competitor. Many of the sections use examples from completely different companies, which would be fine, if there was at least one specific concrete example from Hipmunk.
- Having been part of a recently built flights meta search engine I just see your bit about "Look For An Industry That Rarely Changes" to be completely uninformed. Not sure what scope you're talking about, but travel, airline, online booking and flight meta-search have all changed a lot over the past few years.
- In the one place where you did use a concrete example, "Work Towards Building Fanatics" the example is the mascot. A few more, and more substantive, examples would have helped.
- Finally it would have been appropriate to point out some of the weaknesses of Hipmunk to build credibility, and ease the breathless tone. Perhaps in the section about "power users." As someone who travels a lot I tried Hipmunk but currently mostly use Kayak (note that's not the one I worked on) because it has more flights and more search options. The pretty interface is nice, but power users, by definition, are willing to forego a pretty interface if there's more, you know, powerful options available. Kayak in its current incarnation just offers way more options for me to slice and dice the search to find what I want.
- As others have mentioned, the title is misleading/bad.
- There's very little tying back what's being expressed to specific actions that Hipmunk has done. For instance the sections "Be Disruptive, But Respectful" and "Call Out Your Competitor" would have been better if they had actually pointed to or quoted from something issued by Hipmunk that was respectful or called out a competitor. Many of the sections use examples from completely different companies, which would be fine, if there was at least one specific concrete example from Hipmunk.
- Having been part of a recently built flights meta search engine I just see your bit about "Look For An Industry That Rarely Changes" to be completely uninformed. Not sure what scope you're talking about, but travel, airline, online booking and flight meta-search have all changed a lot over the past few years.
- In the one place where you did use a concrete example, "Work Towards Building Fanatics" the example is the mascot. A few more, and more substantive, examples would have helped.
- Finally it would have been appropriate to point out some of the weaknesses of Hipmunk to build credibility, and ease the breathless tone. Perhaps in the section about "power users." As someone who travels a lot I tried Hipmunk but currently mostly use Kayak (note that's not the one I worked on) because it has more flights and more search options. The pretty interface is nice, but power users, by definition, are willing to forego a pretty interface if there's more, you know, powerful options available. Kayak in its current incarnation just offers way more options for me to slice and dice the search to find what I want.