I imagine the decision at Apple went something like this: We can always go from ... | Hacker News

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marze on Feb 17, 2011 | parent | context | favorite | on: Why are you people defending Apple?

I imagine the decision at Apple went something like this:

We can always go from 30% to 10% later, and all publicity is good publicity, so go for it.

profitbaron on Feb 17, 2011 [–]

Additionally, it will also make the lower margin appear reasonable to developers etc, meaning Apple have given themselves a new revenue stream AND developers aren't that annoyed as they currently are at this 30% rate.

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