You also need to look at the Eastern market - Chinese/Middle East markets are apparently what is driving the outrageous size of BMW's grills, and many other extreme design elements currently en vogue.
In the Middle East the Land Cruiser V8 is king. It's not because of looks (although IMO they don't look bad), but what it can do.
Can you use this to overtake someone on the hard shoulder (half covered in sand) and go bumming around sand dunes? That's what Tesla have got to do to win there.
