Add to that the hardcore brand loyalty a lot of truck owners seem to have, it really is surprising.
What else is really surprising to me is their resale value, especially when they are optioned with desirables such as 4x4 or a diesel powertrain; 10-15 year old Dodge Rams with the Cummins are still selling in the $10k+ range, with some of the nicer 10-year-old examples fetching closer to $20k, roughly half the original MSRP
What else is really surprising to me is their resale value, especially when they are optioned with desirables such as 4x4 or a diesel powertrain; 10-15 year old Dodge Rams with the Cummins are still selling in the $10k+ range, with some of the nicer 10-year-old examples fetching closer to $20k, roughly half the original MSRP