>The Tesla truck thing has always surprised me a bit since it feels like a misreading of the audience.
I watched the stream. My impression was "someone made a truck, designed and marketed it based on my preferences when I was 19."
If they had done this in 1999, I totally would have bought it.
But then I wasn't the sort of guy who bought pick up trucks. I was the sort of guy who got beat up by the sort of guy who bought pick up trucks. (I mean, by 19 I had a real job in a much larger city and was away from all that, but... the memories were very fresh.)
But that's the thing, even if this is totally unappealing to the sort of people who currently buy pickup trucks... this is appealing to a completely different group of people who currently would not consider a pickup truck.
This might explain the bad goth 'neuromancer' cosplay. to get someone like 19 year old me to buy a pickup, you need to overcome the associations with pickup trucks. and... yeah, that's going to alienate the existing pickup truck drivers.
I watched the stream. My impression was "someone made a truck, designed and marketed it based on my preferences when I was 19."
If they had done this in 1999, I totally would have bought it.
But then I wasn't the sort of guy who bought pick up trucks. I was the sort of guy who got beat up by the sort of guy who bought pick up trucks. (I mean, by 19 I had a real job in a much larger city and was away from all that, but... the memories were very fresh.)
But that's the thing, even if this is totally unappealing to the sort of people who currently buy pickup trucks... this is appealing to a completely different group of people who currently would not consider a pickup truck.
This might explain the bad goth 'neuromancer' cosplay. to get someone like 19 year old me to buy a pickup, you need to overcome the associations with pickup trucks. and... yeah, that's going to alienate the existing pickup truck drivers.