That truck you link looks horrible. I cannot fathom how some designer thought that looked good. It’s like they worked halfway on the design and then pushed straight to production.
Then again some people feel the same way about the Tesla truck. Personally I think the Cybertruck looks incredible.
That's not universal, these things are common in Australia and look pretty sleek: https://www.google.com/search?q=commodore+ute&safe=active&hl...
But even the less pretty ones had that sort of brutal, functional, serious look. This ... does not.