Ya, I think the key bit of spook that can be derived from the title is that they're using the CPUs to do this, maybe like they're baking it into Intel ME. That's what I first thought until I read the article. It's just intel saying, hey come install our spyware. However it's worth nothing that I bet this will come preinstalled on a ton of devices which is in fact spooky.
> Q: How do I participate in the Intel® Computing Improvement Program?
> A: When you download and install the Intel® Computing Improvement Program, click Accept on the invitation to join.