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I wrote an article about just the e-commerce aspect of this a few weeks back:

https://battlepenguin.com/tech/the-death-of-the-mom-and-pop-...

There are fewer and fewer websites with things for sale. Everyone puts their stuff on an Amazon, eBay, Newegg, Etsy or Reverb store. The big carriers are the store-of-stores.

Some people setup a Shopify or other site as well, but it's usually secondary, or it's to sell merch for another thing like webcomic or blog.



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