Yes, this is one of the critical features that is holding up my purchase of a new vehicle. I am holding onto a 12-year-old Volvo wagon because I'm not sufficiently impressed by any of the current offerings. The RAV4 Hybrid gets great mileage but has not-great LKAS and the CVT is very loud; the CRV isn't a hybrid (coming to the US next spring) and the LKAS seems OK but not amazing; and the Subaru Outback is a great vehicle with good pricing, but it's not hybrid either and the EyeSight system hasn't been updated since 2017.
If Toyota were committed to OTA updates, I'd probably have bought a RAV4 by now. But if they're going to keep the driver assist technology static in the hopes of getting you to upgrade sooner, I'm not going to buy until the tech is up to snuff. It's also pretty lousy that all of these companies brag about how all of their driver-assist safety tech is included in the base model — but they force you to upgrade if you want blindspot warnings. For me, that's a much more critical and commonly-used feature than automatic braking, for example.
As for the car bloggers, Tom Voelk sometimes touches on it, and I try to encourage this by commenting about it or asking about it in the comments.
If Toyota were committed to OTA updates, I'd probably have bought a RAV4 by now. But if they're going to keep the driver assist technology static in the hopes of getting you to upgrade sooner, I'm not going to buy until the tech is up to snuff. It's also pretty lousy that all of these companies brag about how all of their driver-assist safety tech is included in the base model — but they force you to upgrade if you want blindspot warnings. For me, that's a much more critical and commonly-used feature than automatic braking, for example.
As for the car bloggers, Tom Voelk sometimes touches on it, and I try to encourage this by commenting about it or asking about it in the comments.