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I have only rented a car a few times recently, for skiing and hiking far from home, but I like the idea of a smoother experience and I love anything that creates less waste :)

https://www.drivecarve.com/search?startDate=2019-11-8_3-00pm...

^^ I know it's 2019 and this is expected but I really appreciate this URL structure for search results. I have spent a lot of time working on booking sites and it used to frustrate me to no end that some projects used a very un-friendly URL structure. This will help your marketing team so, so much over time.

I'll offer some critique of the booking process that you probably already know of: travel is highly dependent on trust signals and push mechanisms like Best Purchase Guarantees, People Looking at This Hotel, countdowns, etc. Some I find gross while others necessary. I think you could look at the booking experience and find plenty of room to grow there. Right now, the car experience feels barren and fake to me. I bet there are some things you will find very helpful, like MPG, etc. so it's just about testing those assumptions.

Best of luck!



Thanks for the feedback! I'll let Sam know you like the URL structure :)

100% agree with this. This is V1 so we're working on updating the homepage and individual car pages to make it look less barren and add a degree of social proof and trustworthiness.




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