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I'm a proponent of this mentality of investing in your people. I'm a huge Louis Rossmann fan because I feel he builds his business in a way that puts his people first. Recently this was clear when one of his board repair specialists got hurt in a hit-and-run accident (was literally ran over by a truck).

The way that Louis is taking care of his employee is nothing short of inspiring to me. As I understand from the videos, he's covering his salary during recovery, has supported him in the legal case, is accommodating his injuries by sourcing very expensive special equipment (microscope), and has visited him multiple times in the hospital.

He'll sit on camera saying "I'm a tough boss, I'm hard to work for" etc. While I'm certain that's true I just see it as high expectations + wanting to retain top performers. Nothing wrong with that when you put your money where your mouth is and treat your team like family IMO. I'd kill to have a boss like that because that's a person I'd be happy to get behind and support!



Yes, Louis is the real deal. Authenticity counts. I'm always astonished at the excuses people make for bad behavior as being "normal". Just look at what he went through with real estate brokers looking for a new storefront. It's no accident he ended up taking a space that was brought to him from a broker (Alan) that had a similar philosophy as to him. That so many people went and hunted Alan down shouldn't have surprised him - people crave authenticity, even if they don't know what it is.

Like him or not, a huge factor in Trump's success is he's Trump. What you see is what you get, warts and all. It may be ugly by most people's standards, but it's authentic. A candidate keeping campaign promises? What?!?

One would think it would be easier to be authentic but apparently for politician/authenticity is the same as vampire/holy water.

Always doing the right thing often isn't the easiest path in the short term. However in the long term it's invaluable. One of the favorite phrases Jude Judy tossed around is "if you always tell the truth you don't have to remember!" - there's a lot of depth and truth there (and I'm sure she got it from somewhere else, I just heard her say it multiple times).




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