I'd just like to make a counter point - while it is more trackable and instant these days, celebrity endorsement/trend setting is nothing new.
Celebrities have launched hairstyles, clothing styles, holiday destinations, social trends and sports.
Swimming at the beach wasn't at all common until King George started doing it. The dress Kate Middleton wore for her engagement announcement with Prince William sold out within two days.
What is new is the instant change a celebrity can make, but this unfortunately means the trends tend to last a microscopically short time. 250 years after King George went for a dip at Weymouth, we're still all going to the beach.
[note: humor intended here, not really making a comparison between beach visits and blog visits]
Celebrities have launched hairstyles, clothing styles, holiday destinations, social trends and sports.
Swimming at the beach wasn't at all common until King George started doing it. The dress Kate Middleton wore for her engagement announcement with Prince William sold out within two days.
What is new is the instant change a celebrity can make, but this unfortunately means the trends tend to last a microscopically short time. 250 years after King George went for a dip at Weymouth, we're still all going to the beach.
[note: humor intended here, not really making a comparison between beach visits and blog visits]