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True, that's what the article says. It's about control over users and data, not performance or UX.


It's about control of preloaded content, specifically. If you don't care about your content being easily preloaded from the SERP page, then sure, no need to use AMP. And if, as a user, you don't care about quick access to preloaded content (because e.g. you're on a low-latency connection), feel free to scroll down from the top-stories carousel.


Preloading is a waste of data on mobile. If you're on a metered connection then this costs more. Ranking sites by performance would already ensure a fast UX for users.

Also position on the SERP page is a major indicator of relevancy. Biasing results because they use AMP is unfair and inaccurate.




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