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GA can be used for tracking ad conversions, but (they say) it does not, in itself, push data to Google's ad business.

https://support.google.com/analytics/answer/6004245



Where does it say it does not? I found opposite statement in Data Access: "Internal access to data (e.g., by employees) is limited ... to only those with a business need to access it."


Under "Data Collected by Google Analytics":

> Where customers use Google Analytics Advertising Features, Google advertising cookies are collected and used to enable features like Remarketing on the Google Display Network.

If you just use GA on a site, without ads, none of the data is funneled into Ad targeting for the user.




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