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Perhaps our view of the affordability of logo design is coloured by those $250,000 rebranding exercises we hear about from large corporations.

In the UK, a freelance designer's hourly is, in my experience, around £50. If you have an idea of what you want, a good designer would be able to give you some options and a full logo pack in a day's work.

Sure, that's unaffordable in a lot of circumstances but, if you're designing a logo for a business, it's not gonna be one of your largest expenses.



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