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In the same experiment (but still unpublished) they actually find evidence that a similar CONSENSUS effect is observed in polarized issues with no clear "best" choice.

https://www.ted.com/talks/mariano_sigman_and_dan_ariely_how_...

The most interesting bit to me is the fact that a rare middle position stakeholder, a "high confident gray", allows groups to reach consensus more often. This potentially has huge applications in system design of the processes of democracy imho



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