From a technical standpoint it's no different than any other DV (domain validated) cert. If you're selling a LOT of stuff online and care about user interface, the $85/year that it costs to have an EV SSL cert may be worth it just for the "green bar" user interface change which seems to be reassuring to non-technical users.
They're used to seeing EV SSL type address bar when they sign in to their online banking and such.
Some people think that EV SSL is like $400, it's not, you really shouldn't be paying over $100/year. Still a racket in my opinion but not one that's easy to circumvent.
It's almost a false sense of "reassuring" as the users are blindly made to think it may be more trustworthy, in fact they don't know who did what to gain the (fake) trust.
I absolutely agree with you. It's an unfortunate case of having to deal with the perceptions of vast numbers of generally non-technical users, who have already been confused in the past by things like the GUI switch to Windows 10. When they sign in to Paypal they see the big green bar and are reassured.
You could totally register any random name like Really Legit Internet Enterprise LLC with some state government, put $100 in a bank account, scan the incorporation paperwork and get an EV SSL cert.
They're used to seeing EV SSL type address bar when they sign in to their online banking and such.
Some people think that EV SSL is like $400, it's not, you really shouldn't be paying over $100/year. Still a racket in my opinion but not one that's easy to circumvent.
https://www.google.com/search?q=EV+SSL+user+interface&num=10...