> Advertisers are the customers. Non-advertisers are the product. The goal is not to provide a good service to the product, it's to drive engagement of the product up so customers are happy.
No.
Advertisers are the customers of the Facebook Ad product line (Business manager, boost, campaign, pixel facebook).
Users of Facebook Social Networking services are prospects tracked by Facebook.
2 products:
- the tracking and targeting tools
- the social network
Users aren't the product. Interfaces to target segments based on users's data is one of the two products Facebook offers.
No.
Advertisers are the customers of the Facebook Ad product line (Business manager, boost, campaign, pixel facebook).
Users of Facebook Social Networking services are prospects tracked by Facebook.
2 products:
- the tracking and targeting tools
- the social network
Users aren't the product. Interfaces to target segments based on users's data is one of the two products Facebook offers.