Out of curiosity why didn't you like the bit.ly link? I put in that format purely for convenience, readability.

Because url shorteners break the web[1][2].

[1] http://en.wikipedia.org/wiki/URL_shortening#Criticism_and_pr...

[2] http://news.ycombinator.com/item?id=1536662

if by readability you mean obscurity. URL shortening breaks one of the best features of URLs: that the url exposes the location and name of the resource.