Back in the 90s there was a hilarious trend of winning the car in the mall by being the person to be in the car the longest. This was when SUVs were becoming a really big thing.
People were sleeping in the car with 5 other strangers to see who could outlast the others, with only short bathroom breaks allowed.
I'm not really sure what the advertisers/dealers won in that exchange.
Probably a bit of free publicity in a local newspaper, people coming by to watch for a while (while a salesperson approaches them), etc. It's good fun, too.
People were sleeping in the car with 5 other strangers to see who could outlast the others, with only short bathroom breaks allowed.
I'm not really sure what the advertisers/dealers won in that exchange.