You misunderstand the point of models. A model's photoshoot is rarely about the model, or the "person behind it". It is an art piece. It is not meant to be a candid photo like what you throw up on your social media. Often models are just for the purpose of branding, to convey a lifestyle or value, or to get likes.
It gets a little blurrier with pop stars though. How much of what we think we know as Katie Perry or Rihanna is really them? How many of the 'authentic' bursts of personality are real, and how many are artificial? And to what degree might they themselves not be able to tell the difference even?
While I personally am not a fan of this kind of artificiality, I'm also not saying it's something to be outraged about. I find it fascinating, more than anything.
Ha, yeah. I'm cynical enough about it all at this point that I think this might very well be part of a carefully crafted 'development', perhaps partly to let her not go crazy, and partly for a new 'phase' of commercial viability. She might not be 100% in on the joke even.
That's the problem though. Models are people just as much as you or I, or actors. You can justify manipulating anybody for a singular purpose in that way.
"My job is to make my company money, so I have to act exactly like they want me to. Soon I will have to look how they want me to. Say what they want me to. Be who they want me to be. To convey a specific message that is not my own."
At the end of the day, the fake person has more power than the real one, because it is backed by corporate interests.
