There have been a lot of problems with software/firmware in the auto industry. Each instance has not been the end of the particular company in that case.
Software is hard, and firmware is harder. Every modern car has computers to handle a number of very important systems (ignition, diagnostics, ABS, traction control, throttle, speed plate, and so on). Break-fix cycles are almost unavoidable in today's world. It happens with lowly kitchen appliances, and it happens with cars, trucks, airplanes, boats...
Yes, but those were mistakes that were not part of the operational attitude of those companies, they did not see them as 'normal' but rather as 'abnormal and to very much be avoided'.
It's the normalization of failure that's the problem here.
I disagree. R&D in any industry needs to encourage risk taking. The key is to contain the risks within R&D and never allow them to leak into production.
R&D that is not willing to break things will stagnate.
Software is hard, and firmware is harder. Every modern car has computers to handle a number of very important systems (ignition, diagnostics, ABS, traction control, throttle, speed plate, and so on). Break-fix cycles are almost unavoidable in today's world. It happens with lowly kitchen appliances, and it happens with cars, trucks, airplanes, boats...