Isn't Facebook the biggest culprit of web? Their walled garden approach and lack of social network portability is what I feel is killing web more than anything.
Facebook got a foothold, because authoring tools sucked so bad. That's ignoring the magic of some of their social tooling. But sharing digital content with your own intended audience could be achieved in a distributed manner. I know the W3C are trying to tackle that problem. We still need intuitive and easy publishing and aggregation tools that beat the Facebooks.